A responsive website is essential for anyone with a digital presence. What is a responsive website? Ideally, responsive website design is an approach used by designers aimed at creating resizable web pages to suit the viewing preferences of the device through which it is accessed.
Switching to Responsive
Now that you have an idea of what a responsive website is all about, it is high time that you made your website responsive if you are yet to. If you are still in the dark about how to go about having some responsive changes to your site, read on…
Use a Fluid Grid
In the past, most websites relied on pixel measurement technology. This approach has now been replaced by the fluid grid approach, which essentially serves to ensure grid sizes remain proportional, rather than have a definite size. A fluid grid allows each element to respond to the size of the screen.
Design for Touchscreen
These days even computers have touch screens. As such, designers have to consider the use of mouse or touchscreen navigation options while coming up with responsive designs. It is worth noting that tiny buttons and drop-down menus should be replaced by buttons, call-to-action prompts, and images for ease of use.
Think About Small Screens
Creating a responsive website is not just about replicating each element on your site when designing websites for different devices. In light of this, designers should evaluate the possibility of leaving out some details when designing for small screens. You might consider consolidating the menus into a single button. How you get the job done is your decision to make.
Use a Pre-Designed Theme
If you are not a professional web designer, you certainly need some help to create a responsive website. One of the easiest ways to do this is to get an existing theme that seems to work for you and customize it. If for some reason you are unable to locate a decent pre-designed layout, hire someone to create a custom layout for you.
Switching from traditional website design to a responsive design is not easy, but prior knowledge offers some tactical advantage. Once you settle on an approach to use, a responsive design will pay dividends in many ways – increased traffic to your site, happy customers, and an improved bottom line.
Why Responsive Web Design
The need for responsive web design is inspired by the fact that the digital landscape is continuously changing. Unlike in the past when people only accessed websites using computers, the scales have now shifted and most people access the web using their smartphones and other mobile devices. Moreover, Google and major search engines reward mobile-friendly sites.
For instance, if you run an online casino, making your website responsive is worthwhile. Many players in the online gaming landscape are enjoying the benefits of having a responsive online platform. Here is a great example of a responsive website design being used for ecommerce which will help you understand what it is like to have a responsive online casino website. Some key benefits offered by a responsive design include:
- Increased Traffic – It is a known fact that a huge chunk of customers accesses online content using mobile devices. Having a responsive site means that you will be able to attract more visitors and most importantly, have them stick around longer.
- Customer satisfaction – A non-responsive website often seems clunky and disproportionate. As a result, anyone visiting your site is bound to have difficulties navigating. A responsive website is essential to making anyone visiting your site happy. When visitors can get what they want with minimal effort, you will benefit accordingly.
- Improved conversion rates – After improving traffic to your site and earning the confidence of potential customers, you need to make money or make conversions. In the case of an e-commerce site, ease of locating, adding items to shopping carts, and processing payments will undoubtedly improve your site’s conversion rate.