Progressive Web Apps, PWAs, are the latest trend in mobile app development. This technology brings native application features via the web to all online platforms and internet-enabled devices with the goal of creating a better online experience.

If you have your eyes set on offering an ‘app-like’ user experience across all platforms, PWAs are the way to go. Even if you haven’t heard of PWAs, or you don’t know what PWAs are all about, this article should help you understand what this new online technology is all about.

What is a Progressive Web App?

PWAs are essential websites that leverage browser capabilities to deliver an exceptional user experience that is as good as, if not better than, what native apps have to offer. They can achieve operational milestones because they also employ service caching, push notifications, and a responsive design among others. Ideally, PWAs are a hybrid version of websites and native apps.

Using a Progressive Web App serves to make the mobile experience more pleasant. Here are some characteristic features of PWAs.

  • Offline support
  • Short loading times
  • Secure browsing options
  • Push notifications
  • An immersive, full-screen user experience

Benefits of Progressive Web Apps

Now that you have an idea of what PWAs are and what they have to offer, here are some practical benefits or reasons to embrace PWAs in application development.

App Distribution

PWAs save you from the hassles involved in native app development and submission to online stores. As such, developers do not have to waste time attending to store guidelines. This means that developers and business owners enjoy a shorter route to reaching their audience, and of course, better results.

Offline Performance

Progressive web apps can function without an active internet connection. Unlike native apps, they can store data which can be accessed by the user while in offline mode. Another performance-based benefit is that PWAs have shorter loading times than native apps, even when the internet speeds are not so good.

Secure

Although PWAs are not subjected to rigorous checks for app store submission, they tend to be quite secure. PWAs rely on TSL connections and HTTPS for secure data access and transmission. At a time when security and privacy concerns are more significant than ever, it is correct to say that PWAs are as secure as other web-based platforms.

Push Notifications

PWAs tend to be quite engaging thanks to their push notifications. Of course, the level of engagement offered by different apps is subjective. However, a business that can make good use of push notifications tends to be quite engaging, which is essential for business success.

SEO

Google loves PWAs. As such, having a PWA will improve the chances of having your website getting indexed, thanks to its user engagement and fast loading. PWAs tend to be ahead when it comes to SEO ranking factors, which is essential for online success.

PWAs play a significant role in helping online businesses achieve key online milestones. The big players already have it right and sports are one of the best use cases for PWAs replacing Apps today. Developers and website owners like them as they offer a variety of features. They also measure up considerably well when it comes to customer engagement applications. As much as your web and native apps strategies could be working correctly, you cannot afford not to dive into PWAs.

The opportunities offered by PWAs seemed too good to be true a few years back. But it is now evident that they make the mobile web experience easy for online customers while reducing the development and operational bottlenecks posed by native apps. PWAs have made mobile users enjoy an app-feel and look from a website. The benefits offered by PWAs have proven to be quite essential in situations where mobile users feel constrained by access and storage issues.

Any perceptive businessperson wishes to offer their customers with an elusive experience at lower costs, and PWAs could be the secret.